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Brand Avatar : translating virtual world branding into real world success / Alycia de Mesa.
by De Mesa, Alycia. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2009Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 DE BR.
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The economy of brands / Jan Lindemann.
by Lindemann, Jan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Basingstoke ; New York : Palgrave Macmillan, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.5038 LI EC.
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The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.
by Hollis, Nigel. Material type: Book; Format:
regular print
Publisher: Basingstoke : Palgrave Macmillan, c2008, 2010Other title: Global brand : how to create and develop lasting brand value in the world.Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.827 HO GL.
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Football brands / Sue Bridgewater.
by Bridgewater, Susan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Basingstoke ; New York : Palgrave Macmillan, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 BR FO.
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Brand media strategy : integrated communications planning in the digital era / Antony Young.
by Young, Antony, 1964-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2011, c2010Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.827 YO BR.
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We first : how brands and consumers use social media to build a better world / Simon Mainwaring.
by Mainwaring, Simon. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 MA WE.
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Tribal marketing, tribal branding : an expert guide to the brand co-creation process / by Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork.
by Richardson, Brendan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 RI TR.
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Resurgence : the four stages of market-focused reinvention / Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry, Jr.
by Carpenter, Gregory S | Gebhardt, Gary F | Sherry, John F., Jr. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY Palgrave Macmillan, 2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 CA RE.
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Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles, with Savita Iyer.
by Nickles, Liz | Iyer, Savita. Material type: Book; Literary form:
Not fiction
; Audience:
Adult;
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 NI BR.
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Brand media strategy : integrated communications planning in the digital era / Antony Young
by Young, Antony, 1964-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 YO BR.
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Marketing in context : setting the scene / Chris Hackley
by Hackley, Christopher E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndsmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 HA MA.
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Brand breakout : how emerging market brands will go global Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
by Steenkamp, Jan-Benedict E. M | Kumar, Nirmalya. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire : Palgrave Macmillan, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 KU BR.
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Consumer brand relationships : meaning, measuring, managing edited by Marc Fetscherin, Tobias Heilmann
by Heilmann, Tobias [Edited by] | Fetscherin, Marc [Edited by]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire : Palgrave Macmillan, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8343 CO NS.
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Twitter is not a strategy : rediscovering the art of brand marketing Tom Doctoroff
by Doctoroff, Tom. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 DO TW.
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Competition in Higher Education branding and marketing : national and global perspectives Edited by Antigoni Papadimitriou
by Papadimitriou, Antigoni [Edited by]. Publisher: Cham : Palgrave Macmillan, c2018Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 378.106 CO MP.
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The mindful marketer : how to stay present and profitable in a data-driven world / Lisa Nirell
by Nirell, Lisa, 1961-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 NI MI.
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Marketing food brands : private labels versus manufacturer brands in the consumer goods industry Ranga Chimhundu
by Chimhundu, Ranga. Material type: Book Publisher: Cham, Switzerland : Palgrave Macmillan, c2018Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 338.10945 CH MA.
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Vintage marketing differentiation : the origins of marketing and branding strategies Robert L, Williams, Jr., Helena A. WIlliams
by Williams, Robert L | Williams, Helena A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Palgrave Macmillan, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 WI VI.
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